Archive

21 Dec

Posted at 02:01h in by

SoftBank Robotics, a division of the SoftBank brand in Japan, sought to rebrand their U.S. branch in an effort to break into the American robotics market. The goal was to craft a narrative of technology that enhances, rather than replaces, the human element in the...

20 Dec

Posted at 23:39h in by

Clorox Bleach had been a household name for years, but had yet to connect with younger audiences. I developed an educational landing page designed to educate Millenial consumers about how Bleach can do much more than just laundry....