Pine-Sol is one of the many brands that Clorox's internal studio services. Their primary website needed a refresh using new, bolder brand elements, as well as interface updates that better served users. They also required a new e-commerce platform for selling fan goods. ...
Combat Culture is a Muay Thai lifestyle and content brand. They seek to empower the modern fighter and to unite the martial arts community. I was tasked with building this brand from the ground-up, including the logo, website, apparel products, social media, packaging, and photo/video experiences....
Scentiva is one of Clorox’s many sub-brands, specializing in scent-based cleaning products that are a joy to use at home. We wanted to give this line its own space away from the Clorox main site, and emphasize the uniqueness of each product scent. The result was...
Trainers Coalition is a California-based non-profit that provides free gym access, personal training, and related fitness resources to low-income communities. After a year of building a solid foundation, the organization came to me looking for help in crafting their brand strategy and visual expression. We got...
CloroxPro is the business-facing sector of Clorox cleaning products. Their pride-and-joy is the variety of electrostatic sprayer technology that helps companies disinfect on a large-scale basis. Their website was missing a direct sales page for customers to learn more about this product line. The ET...
Shaker's Flavor Expedition was a campaign aimed at driving consumer exploration of the Hidden Valley website. Users embarked on an adventure through recipe pages, PDPs, and more for a chance to win prizes. All they had to do was find where Shaker was hiding!...
Rise Combat Sports is a martial arts gym based in SF. I updated their online presence with a visuals-first website and a new promotional video to further establish RCS as the city's premiere home for Muay Thai, boxing, and BJJ....
Tobi is an online fashion label based in Los Angeles. After making an essential pivot from reselling popular clothing to designing their own products, the next step was to begin further developing Tobi's sense of identity and online brand. Redesigning Tobi.com was crucial to this...
SoftBank Robotics, a division of the SoftBank brand in Japan, sought to rebrand their U.S. branch in an effort to break into the American robotics market. The goal was to craft a narrative of technology that enhances, rather than replaces, the human element in the...
Clorox Bleach had been a household name for years, but had yet to connect with younger audiences. I developed an educational landing page designed to educate Millenial consumers about how Bleach can do much more than just laundry....