During my time working with Clorox’s B2B sectors, we developed several ongoing newsletter segments to build brand awareness, to market products, and to remain top-of-mind with clients. My tenure as design lead oversaw the progression of emails from Sketch, to Figma, and eventually to working directly in Stensul.
Many marketing campaigns involved media buys that directly targeted potential B2B customers. Here is an example of a Clorox Healthcare campaign marketing their VersaSure Wipes, including both animated storyboards and static ads.
During the Covid-19 outbreak, clients looked for guidance on how to sanitize and protect their public spaces. Clorox Healthcare lead its customers to healthier outcomes with instructional one-pagers.